Collaborating closely with a small team at Studio Hansa, we developed a strikingly simple jigsaw concept to convey the overwhelming sense of fragmentation experienced by the characters in the popular US television drama "Crime Scene Investigation." This visual metaphor was extended into a nationwide outdoor advertising campaign in the UK. The tagline, "Putting the Pieces Together Can Tear You Apart," captures the tension viewers feel as they attempt to solve the unfolding mystery alongside the characters.
