Outfittery is a leading online personal shopping service for men in Europe. I led a team of designers who partnered with London-based creative agency POKE to evaluate and re-position the organisations brand strategy. My team deployed a refreshed brand experience across all consumer facing touch points, the primary focuses of which were digital product, customer experience, online marketing channels and offline communication.
I led the art direction for the company's TVC, which was rolled out in German-speaking regions to align with the brand launch. The visual tone prominently highlights the brand's colours and typography, while incorporating tactile urban environments. This approach was intended to create a piece that is both unique and grounded in everyday reality.