Outfittery one of Europes leading personal shopping service for men’s fashion. The company partnered with the electric car company Tesla to launch an initiative aimed at engaging Outfittery’s most loyal customers within the German market. An invitation to experience driving a Tesla Model X for a day was given as a New Year’s gift. I led a design and photography team responsible for producing the visual assets required for the invitation material. We explored the graphic intersection between fashion and automotive worlds.
